Al Arabiya

Reframing the news world

  • Strategy
  • Media
  • Brand

Al Arabiya were rebranding and we created a personalised and customisable news web experience, which was redesigned from the ground up to fit how people consume news on all platforms, gaining the brand loyalty of the viewers.

We worked with multiple senior stakeholders to roll out the brand launch across the news sites, and leveraged data to build out those customisable experiences.