A brand refresh

  • Brand
  • Strategy
  • Mobile

LA based Phorus, a technology group dedicated to wireless audio solutions for connected devices, were needing to rebrand and reposition themselves in a highly competitive market.

Our team worked with them to uncover deep insights to create a niche and best in market brand strategy, defined the new brand guidelines and delivered a refresh to the brand identity. In addition to the branding work, we developed their digital strategy which defined how the brand worked across their digital platforms and at the same time providing a best in class Mobile App experience.